Karry
C&C Trucks
Wanda Bus
On July 7, Chery Commercial Vehicle International Business Unit held a grand roll-off ceremony, where the new generation of light trucks was officially unveiled. As an important node in Chery Commercial Vehicle's Internationalization strategic layout, it officially sounded the clarion call to enter the global market. She Cairong, Executive Deputy General Manager of Chery Intelligent Technology Division and General Manager of the International Business Unit, as well as the leaders of Anhui Xingrui Gear Transmission Co., Ltd., Hefei Huiling Auto Parts Co., Ltd., and Hefei Wanxiang Qianchao Auto Parts Co., Ltd., attended the roll-off ceremony.
Build a leading brand for global commercial vehicle users
Against the backdrop of the deep integration of the global economy and the continuous upgrading of logistics and transportation, Chinese brands can only achieve true sustainable development by going global, going deep, and going up. Liu Xinyu, the deputy general manager of the International Business Department, said that this is not only the birth of a product but also an important step towards the international stage and the global market layout. The new generation of light trucks bears our firm determination and mission to serve global users.
Our internationalization strategy is an integrated layout of systematic, digital, and international elements, not only focusing on traditional economic markets but also actively deploying in Emerging Markets and high-end markets with huge potential. Relying on Chery Group's profound accumulation in core technology fields such as chassis tuning and vehicle lightweighting, the new vehicle is precisely developed to meet the diverse needs of overseas markets for safety, efficiency, and stringent regulations. In the future, we will expand the vehicle model lineup based on mature platforms, integrate intelligent driving and vehicle to everything technologies to create intelligent and connected mobile end points, and build a comprehensive service system that allows global users to "buy with confidence and use with peace of mind" by strengthening the construction of overseas service networks and spare parts centers.
Hardcore product strength embodies wisdom and craftsmanship
Based on the extensive market surveys conducted by project developers in the early stage, the new generation of products has listened to customer voices, conducted rigorous road tests, comprehensively benchmarked against international leading brands at the highest level, and made a large number of upgrades, improvements, and performance enhancements during the market development process. Lu Hejun, the director of the Light Truck Project Department, on-site interpreted for everyone the relevant technical parameters of the three international version light trucks covering 4.5 tons, 6.5 tons, and 8.5 tons, as well as the significant advantages demonstrated in terms of comfort, handling, safety, and intelligence. The hardcore product strength has become the confidence for exploring the global market. The International Business Division will cooperate with upstream and downstream partners in the industrial chain to jointly strive to create more hit products targeting overseas markets.
Outstanding Partners Collaborate for Win-Win Results on a New Overseas Journey
During the research, development, and production of the new generation of international light truck products, we have received strong support from numerous supplier partners. With their outstanding technical capabilities, meticulous craftsmanship, and efficient collaboration, they have laid a solid foundation for the successful launch of the products.
As a core strategic partner, Shi Yong, the deputy general manager of Anhui Xingrui Gear Transmission Co., Ltd., said in his speech that the company develops transmission products tailored to different vehicle models and scenarios around Chery's needs, and ensures product quality through intelligent manufacturing upgrades and a strict quality control system, ensuring that the transmissions perform optimally globally and providing solid backing for the overseas journey of light trucks.
As the guests jointly unveiled the new car, the glorious moment belonging to the strivers was freeze framed. The roll-off of the new generation of light trucks has laid a new milestone for the International Business Unit to set sail for the global market. Relying on high-quality products, in-depth customized development, forward-looking global layout, and strong industrial chain collaboration, Chery Commercial Vehicle International Business Unit is accelerating its integration into the global supply chain and Value Chain, and is working with global partners to reshape the new pattern of the world's commercial vehicle brands.